Host a Successful Client Appreciation Event
As the new year gets into full swing, it’s important to start your business off on the right foot—and that’s by recognizing the people who make your work possible: your clients! If you’re searching for client appreciation event ideas, you already know that clients are the foundation to your success, and that acknowledging their support can be game-changing for a company. Clients who feel valued are much more likely to be repeat customers, and to recommend the business to others; however, a client appreciation event that is poorly planned can have the opposite effect, so it’s important to put in the legwork that your clients deserve.
As you brainstorm client appreciation event ideas, here are six factors to consider to make your event a standout success:
Outline what you want your clients and your business to take away from the event, and use that to build your guest list. In addition to thanking current clients—and hopefully securing them as repeat customers—you may also want to use the event to help raise the visibility of your business. It can be helpful to expand the guest list to include other decision-makers and businesses that can refer your company to their own clients.
Where you hold the event can be key to its success. The venue should be centrally located and easy to travel to, which can help you draw in a wider crowd. PineCrest Country Club is located in Lansdale, on the border of both Montgomery and Bucks counties and a close distance to Philadelphia, allowing for easy travel for guests from around the region.
3. Diverse food options
A client base can be extremely diverse, so the food options offered to guests should be just as varied. The venue hosting the event should offer full-service catering, with buffet options to suit both a range of tastes and specialized diets. PineCrest features a corporate menu brimming with options: Organizers can select among salads, soups and entrees like chargrilled salmon and beef tenderloin, with side selections that include pastas, potatoes and vegetables.
4. Tech support
Many client appreciation events include presentations or multimedia displays, so the event venue should be equipped to handle audio/visual needs. PineCrest Country Club’s state-of-the-art conference facility is outfitted with computers, teleconferencing capabilities and A/V equipment to make any client event a tech-savvy success.
Besides offering great food and conversation, other client appreciation event ideas center on giving your guests something to do during their time together. A golf outing is a great opportunity for clients to get to know one another better and to share their experiences with your company, all while having fun and friendly competition. At PineCrest Country Club, guests can raise a glass, have a bite and then tee up on the golf course for a full day of fun.
Make sure all of your company’s employees are on site and ready to mix and mingle, as a client appreciation event is the perfect opportunity to keep the good word about your company circulating. Keep track of attendance, and after the party’s over, follow up with all guests to keep the networking channels open.